Question
Group Project #2 1. Develop a Marketing Strategy for Lehmans MSB program Segmentation/Targeting/Positioning 2. Tailoring marketing mix based on the strategy Product: what type of
Group Project #2 1. Develop a Marketing Strategy for Lehmans MSB program Segmentation/Targeting/Positioning 2. Tailoring marketing mix based on the strategy Product: what type of course offerings? services? price Promotion: create a new flyer/ad for the MSB program (including a main copy, ad concept, and where to promote?
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Project Management in Practice
Authors: Jack R. Meredith, Scott M. Shafer, Samuel J. Mantel, Jr., Margaret M. Sutton
6th edition
978-1119298854, 1119298857, 1119385628, 978-1119385622
