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Growing roses in household gardens is not easy .Amy Gardening has developed a rose bush that needs no spraying, no pruning or dusting and has

Growing roses in household gardens is not easy .Amy Gardening has developed a rose bush that needs no spraying, no pruning or dusting and has prolific flowering.

What advice of direct relevance to this situation would you give Angelica Nurseries to develop brand recognition and sustain customer loyalty for:

(i) their new product

(ii) their product range more generally ;and

(iii) their corporate nursery brand?

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