Guests at Westin enjoyed the "Heavenly Bed" so much that they starting calling to ask where they could purchase it$.$ As a result, the company's executives decided to put order cards on the nightstands with information on how to purchase the bed. The executives saw an opportunity to sell more items, and started putting catalogs in rooms to sell pillows, bedding, etc. This is an example of a$/$an strategy, one which was not intended or planned.

Enhancing

Emergent

Deliberate

Simple