Guidelines:

1. Attempt six analytical queries from the following task.

2. The maximum writeup for each analytical query is 1000 words.

3. Do not directly copy from any source unless it is a number. Even if it is a number you have to give reference both in the body text and in the reference list.

4. Provide a reference list if possible.

Queries:

A. In marketing values are primarily created through the interplay of numerous types of markets Critically analyze this statement with real life examples.

B. The new marketing realities are making the life of pipeline business difficult than platform business. To what extent you agree with this statement? Use examples where deemed relevant.

C. Critically argue how the core competencies of market leading brands like Coca-Cola, Apple, Intel are helping them to do the core business processes better than their competitors. Use relevant examples where applicable.

D. Critically assess the growth strategies of (a) Square, (b) Pran, (c) ACI and suggest which particular growth strategy they emphasize more- Diversification-based growth or Integrative growth? Provide reasoning and examples while arguing your case.

E. What are the major environmental forces those (a) Aarong, (b) Zara, (c) H&M, (d) Sailor, the marketers of fashion clothing brands need to take into account after Covid 19 pandemic? While arguing your case please be specific and use relevant examples.

F. Do you see the relevance of the insights provided by Bower and Christensen (1995) in theirarticle 'Disruptive technologies: Catching the wave' in today's competitive market? If yes, where and how? Use examples as you seem relevant.