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Guissepie's, an Italian wine manufacturer, is launching a line of premium red wines in a test market in the eastern United States. The company with

Guissepie's, an Italian wine manufacturer, is launching a line of premium red wines in a test market in the eastern United States. The company with in select regional retailersso they expect that they will achieve an ACV of only 23% Market research suggests that 42% of consumers will be aware of the product, 69% of those who are aware wit decide t make a trial purchase and 76% of those who try the product will be repeat buyers. The test market has a population of 842,877 households If Guisepple's wants to increase their percentage of repeat buyers to 12%, what ACV% would they need to achieve assuming other variables remain constant? Enter your answer in % with 1 decimal place, no symbols leg. 20. If your answer is 10.5%, enter 10.5: Do NOT enter 105 Your answer should have at least o decimal Type ya aw 47 The test marketing was successful. Now, Jahara needs to estimate the sales potential of the new all-natural cleaning product her company develope. Which of the following equations should she une? SSP-IMP PO+Pr $5P MP PIP $SP-IMP POP $SP MP PI Pr 48 Company ABC is about to launch a fuller product line in an effort to satisfy more customer segments in the murket. Given these activities Company ABC cent most likely in which stage of the product life cycle? 000 Market growth Decline Maturity Market introduction Reture Sant Automobiles are complicated and expensive and require the help of a salesperson for a customer to make a purchase decision. Therefore, they need to be distributed upstream 0000 extensively intensively selectively 46 2 points Guisseple's, an Italian wine manufacturer, is launching a line of premium red wines in a test marketin the eastern United States. The company selfs in select regional retailers so they expect that they will achieve an ACV of only 23%. Market research suggests that 42% of consumers will be aware of the product,69% of those who are aware will decide to make a trial purchase and 76% of those who try the product will be repeat buyers. The test market has a population of 842,877 households If Guisepple's wants to increase their percentage of repeat buyers to 12%, what ACV% would they need to achieve assuming other variables remain constant? Enter your answer in % with 1 decimal place, no symbols (e.g. %). If your answer is 10.5%, enter 10.5; Do NOT enter.105. Your answer should have at least one digit before a decimal! Type your answer 47 2 points The test marketing was successful. Now, Jahzara needs to estimate the sales potential of the new all-natural deaning product her company developed. Which of the following equations should she use? $5P (MP P) + Pr $SP MPxPlx Pr O SSP IMP+PI) Pr SSP MP PI Pr 000 extensively Intensively selectively 46 2 points Return Submit Guissepie's, an Italian wine manufacturer, is launching a line of premium red wines in a test market in the eastern United States. The company sells in select regional retailers so they expect that they will achieve an ACV of only 23% Market research suggests that 42% of consumers will be aware of the product, 69% of those who are aware will decide to make a trial purchase and 76% of those who try the product will be repeat buyers. The test market has a population of 842,877 households If Guiseppie's wants to increase their percentage of repeat buyers to 12%, what ACV% would they need to achieve assuming other variables remain constant? Enter your answer in % with 1 decimal place, no symbols (eg %). If your answer is 10.5%, enter 10.5: Do NOT enter.105. Your answer should have at least one digit before a decimal! Type your answer... 47 2 points The test marketing was successful. Now, Jahzara needs to estimate the sales potential of the new all-natural cleaning product her company developed. Which of the following equations should she use? SSP (MP PO+Pr SSP MP Plx Pr SSP (MP+P) Pr SSP-MP+PI+Pr I Company ABC is about to launch a fuller product line in an effort to satisfy more customer segments in the market. Given these activities, Company ABC's current product is 48 2

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