Question
Hagen-Dazs brand ice cream, adding new flavours such as Banana Peanut Butter Chip, Honey Salted Caramel Almond, and Midnight Cookies & Cream enables it to
Hagen-Dazs brand ice cream, adding new flavours such as Banana Peanut Butter Chip, Honey Salted Caramel Almond, and Midnight Cookies & Cream enables it to appeal to its variety-seeking customers. The product is still essentially the same (ice cream), but the availability of over 45 different flavours significantly increases the product line's depth. This is an example of:
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
