Hank's Garage is a national car care chain that specializes in providing routine services like oil changes and safety inspections. It advertises nationally, particularly around Memorial Day, Independence Day, and Labor Day, when it runs an advertising blitz to encourage drivers to bring their cars in for a check-up before holiday road trips. Hank's Garage advertisements emphasize the importance of changing a car's oil regularly in order to prevent costly engine failure. Its stores are recognizable from the road by their gray and yellow color schemes. To encourage brand loyalty, Hank's Garage offers customers reward cards that customers get stamped every time they get an oil change and can receive the sixth oil change free after the purchase of the first five. Mr. Fix-It-All, a North Carolina chain that offers the same kind of services, paints its stores black and yellow in an effort to appear like Hank's Garage stores and benefit from Hank's Garage's extensive advertising. Thus, many customers have developed positive perceptions of Hank's Garage, note Mr. Fix-It-All's store color, and mistake Mr. Fix-It-All's stores for Hank's Garage's stores.

6 (a). Based on the short case above, Hank's Garage's advertising relies on which form of behavioral learning? Explain with examples relating to the case.

(MLO1: 5 marks)

6 (b). Referring to your answer in part (a) above, Hank's Garage's advertising depends on which element of that behavioral learning? Explain with examples relating to the case.

(MLO1: 5 marks)

6 (c). Based on the short case above, the Hank's Garage's Reward Card offers customers which type of reinforcement and reinforcement schedule? Explain with examples relating to the case.

(MLO1: 5 marks)

6 (d). Based on the short case above, Mr. Fix-It-All is relying on which method to make consumers learn and draw consumers to its stores by creating the desired response? Explain with examples relating to the case.