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Happy Story Gardens (Happy) is a public company operating storybook-themed gardens across Western Canada for young children and their families. Happy strives to provide an
Happy Story Gardens (Happy) is a public company operating storybook-themed gardens across Western Canada for young children and their families. Happy strives to provide an experience that creates lifelong memories at safe, clean, family-friendly environments, at reasonable prices. Happy sells single admissions that a customer can convert to an annual pass while at the park if they enjoy their visit. Based on past customer research, Happy's customers who purchase annual passes are most interested in new displays. As part of its operations, Happy has an acre-sized learning garden at each of its locations, used for educational and community outreach programs. Staff volunteer their time to these programs by caring for the plants and teaching children and adults about the importance of food security (access to sufficient, safe, and nutritious food). Happy's board of directors is considering implementing a balanced scorecard (BSC) so that it can better focus on the organization's strategy. Required: a) Briefly describe the process Happy should following to create a BSC. b) Explain how the general managers in each location might find value in Happy's strategy map. c) DescribeanexampleofameasurethatHappycoulduseforeachofthefour common BSC perspectives
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