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Harjinder Motors Ltd . ( HML ) , located in Ludhiana, and Saalsa Electric Cars ( SEC ) are exploring the possibility of HML setting

Harjinder Motors Ltd.(HML), located in Ludhiana, and Saalsa Electric Cars (SEC) are exploring
the possibility of HML setting up a company, Teensaal Electric Cars Limited (TECL), to
manufacture and market electric cars in India with technical collaboration from SEC.
Accordingly, HML and SEC appointed two consulting firms - an engineering consultant and a
marketing research firm to undertake a detailed evaluation of the project. They paid a fee of
Rs 15 crore to the consulting firms (which was borne equally by HML and SEC); the fee will not
be charged to the project.
In their report, the engineering consultant opined that SEC's existing design of the electric car
should be modified to suit the Indian road conditions involving a one-time development
expenditure of Rs 40 crores that would form part of the capital expenditure of the project.
TECL's manufacturing plant would be set up in the existing manufacturing facility of HML in
Ludhiana. The cost of land in that geography at current prices is Rs 10,000 per square yard.
The engineering consultant estimated that the plant would require 30,000 square yards, and
the required land will be "sold" to the TECL by HML at the market price. Putting up the factory
building would cost a further Rs 65 crores. Furthermore, the plant and machinery to be
installed for manufacturing these cars in India would be Rs 375 crores. The factory building
(Rs 65 crores) and the plant and the machinery (Rs 375 crores) would be fully depreciated on
a straight-line basis over three years.
The marketing research firm estimates the demand for these cars to be 40,000 in the first
year, growing at 10% a year for each of the next two years. The price would be Rs 5.00 lakhs
per unit at launch. The price could be increased by 10% a year for each of the next two years.
The unit cost of manufacturing would be 75% of the price per car. Of this, 55% would be the
cost of materials and 20% direct labour plus all other costs (i.e., for every Rs 75 in
manufacturing costs, material costs are Rs 55, and Rs 20 is due to labour and other costs).
The inventories and receivables would be equal to 30 days' sales, and payables would also be
equal to 30 days' consumption of material. Assume 360 days in a year. The investment in
working capital required in year t will be made in year t itself. The electric car projects would
be charged a tax rate of 20% on the earnings before tax. The capital expenditure to be incurred
for the project would be fully equity funded. TECL would pay a royalty of Rs 30,000 per car to
SEC for the first three years.
All costs are considered in Indian Rupees, and the project's cost of capital is 12%. The project
will be implemented only if it is found viable on an NPV basis in a time frame of three years
from commencement. Any cashflows beyond three years should not be considered in the
current evaluation.
Estimate the cash flows and NPV for the TECL project. Should the project go ahead based on
its NPV?
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