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Harley_Davidson, wich once boasted that it made big toys for big boys, is trying to lure more women to the brand to make up for
Harley_Davidson, wich once boasted that it made big toys for big boys, is trying to lure more women to the brand to make up for declining sales in a slow economy. How do you think this move will complement or confound the companys differentiation strategy, wich has long been on a macho image?
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