Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

have toSelect an industrially developed country (perhaps Japan or a European country) and a relatively less developed country (perhaps a Latin American or African country).

have toSelect an industrially developed country (perhaps Japan or a European country) and a relatively less developed country (perhaps a Latin American or African country). Contrast the relative importance of the factors that should be taken into consideration by a foreign-based manufacturer of a low-unit priced packaged goods selling in both markets, when determining policy on selecting appropriate channels of distribution in those markets. In which case is a managerial decision easier to make?

b). You are the marketing manager of a US bases bicycle company. You have been assigned to design two different marketing campaigns for two new markets that your company wants to enter. The choice of your company's target markets are the United Kingdom and Uganda. (I). Explain how you will position bicycles in these markets.

(II) For each of the host countries you must state your target market, your pricing strategies and barriers to communication.

Design an IMC for any of this Market (use at least two promotional tools))

A value-added tax (VAT) is a multi-stage, noncumulative tax on consumption, and it is levied at each stage of the production and distribution system. At the retail level, a retailer sends VAT payments to the government only on the value it adds to a particular product (i.e., its markup). The balance of the VAT on that product is remitted to the government by all other registered firms involved in the production of any inputs used in making or distributing that product. Each party's responsibility is in proportion to its share in the total value added embodied in the final product. Because all the firms involved in the production and distribution will be fully reimbursed by means of successive VAT tax credits, consumers are the ones ultimately bearing the entire VAT liability. Some US government officials and elected officials have advocated adoption of the European VAT system for revenue and balance of trade reasons. What is their reasoning?

Do you agree with their position? Will VAT enhances US trade competitiveness? Will it discourage tax avoidance and evasion?

(b) (i) What are keiretsu? How does this form of industrial structure affect companies that compete with Japan or that are trying to enter the Japanese market?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

14th Canadian Edition

132161079, 978-0133076752, 013307675X, 978-0132161077

More Books

Students also viewed these Marketing questions