Have you ever heard of the Marketing Rule of 7? Kruse (2018) says that The Marketing Rule of 7 states that a prospect needs to hear the advertisers message at least 7 times before theyll take action to buy that product or service. She points out that this is a traditional old school marketing maxim which has been around for a long time and is still true.

But in the digital age, she states, today you might need more than those 7 times just to be heard above all the clutter thats in peoples newsfeeds or fields of vision.

That is where social media can give you more exposure to the customer. Social media affords businesses the opportunity to engage a customer often 7 times every day!