Have you noticed how Oracle has grown to become the market leader in the data software industry and has doubled its salesforce as a result? It has evolved to include cloud-based product offerings sold by a new cloud salesforce. Training was provided to improve the effectiveness of its salespeople. Ultimately, the use of new digital cloud-based offerings backed by a well-trained sales force helps them improve the sales of new product offerings.

Post your responses to each of the questions below.

What is the decision facing Oracle?

What factors are important in understanding this decision situation?

What are the possible alternatives? Fully describe at least two.

Pretend you are the marketing manager at Oracle. What decision(s) do you recommend?

What are some ways to implement your recommendation?