Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB's business. This requires you to develop, implement, monitor and adjust a Marketing Plan for the business. When doing this, you will need to:

Ensure your plan is developed in line with CCF & MB's vision statement.

Conduct some research (or make assumptions) and identify key market data for the plan. This can include, for example, customer demographics, product types (i.e. census data if available), marketing media data (i.e. social media).

Identify of target markets, using a combination of research and your own personal experience.

Identify your major competitors (at least two) with a competitor analysis developed for each competitor.

Conduct a review of CCF & MB's current market position based on your research findings in conjunction with competitor analysis; and identify where improvements can be made.

Document changes you could introduce to improve the brand of CCF & MB, and what promotional activities you could introduce to build the customer base.

The provision of options for increasing yield per existing client.