Having looked backwards on the below venture idea, try and project forwards over the next 10-15 years and think of factors – perhaps only on the horizon at the moment – which might disrupt the sector. What will firms need to do to ensure they survive and develop with the change rather than being left behind by it? Try and capture the key points of your in a short summary using the headings below:

(1) Looking back – what disruptions occurred and why?
(2) What did survivors do to adapt and stay in the game?
(3) Looking forward, what disruptions might occur and why?
(4) What should survivors do to stay in the game?

Once you have collected your information, write up your answers in 750 words. Support your arguments with examples and evidence from the literature.

Venture: Production Housing
The venture that is being developed has been designed to help out not only individuals who are seeking to find work, but also the clients who struggle to find exactly what they are looking for all in the one place. This venture is a production house which will be utilised by videographers and photographers who aspire to create and capture beautiful memories and moments that clients can look back on for as long as they live. A universal problem that clients throwing their own events are constantly facing, is being able to find extremely talented videographers and photographers that they wish to attain. Additionally, many videographers and photographers are on a constant struggle to establish a loyal client base due to their lack of marketing contacts and therefore, advertisement. The solution to this problem is a production house, which will not only be used to advertise talented photographers and videographers, but also help to actually establish connections between them and clients which ultimately lead to their collaboration. This production house will not only be used as a base, but it will also purpose as a venue so that everything is made as simple as possible for both parties involved whilst achieving the best results possible. The production house will be home to the entire photographer and videographer team, and it will have the potential to be set up for big events such as weddings, parties and reunions or smaller gatherings such as model shoots, maternity shoots, or commercials for other businesses. The production house will also not be limited to only official gatherings, but it will provide all aspects necessary so that the house can cater to any kind of function, event or gathering that requires photographers or videographers. The production house aims to not only provide solutions for talented photographers and videographers who struggle to establish a client base, but it will also solve many problems for clients being that everything can be organised in the one place – i.e. a venue, pre-event preparation and staff to capture the day. By building a portfolio with each client they get, the production house can grow into a successful business that aims to accumulate bigger and more successful events as the consumer base grows. The production house may also open up employment opportunities for freshly graduated photography and film students who are looking to gain experience under the wing of more experienced entrepreneurs working in their field of choice. The production house may even offer work experience to students still study or internships to those looking to find some experience before they graduate. If successful, the production house will benefit photographers, videographers and clients. The venture will also be responsible for hiring the staff as necessary and efficiently engaging them with clients which is how this concept displays efficient innovation.