he Electronic. Signafufes in Globat and National Commerce Act makes digital signatures as valld as pen-and inks signatures This act cieated a demand for ottware and hardware that would collect, transmit, and recelve digital signatures. This example indicates how forces can work together in the marketing enwionment. Mumple choice regaistory ond economic: 5ociol and compentive sociat and econganc technologeal and coenpentitives toctriotigical and regulatory