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he growth of international sales promotion is attributable to the liberalization of trade, the rise of global brands, the spread of cable and satellite TV

he growth of international sales promotion is attributable to the liberalization of trade, the rise of global brands, the spread of cable and satellite TV, and deregulation and
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privatization of media.
global marketing.
direct broadcast by satellite (DBS).
presence of a foreign multinational.
global advertising.

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