Health services continue to affect the gross domestic product, and this dramatic

transformation has great demands on each dollar spent to deliver patient-centered

products. Health care marketing must be repeatedly applied and practiced strategically

to include environmental dimensions, such as technology, socioeconomics, competition,

and regulatory.

That being said, in todays global economy, investors and potential entrepreneurs must

tap into the so-called unexplored market. In this aspect, health care establishments

must utilize marketing, advertising, as well as sales strategies when pursuing new

customers (e.g., suppose a health care investor wanted to build a small hospital in a

rural community); this would entail exploration and logistical experimentation to

determine who will patronize the facility. In an impoverished neighborhood, the feasibility

of having lucrative profits may see diminishing returns, and so the venture may be not

worth the effort. Also, suppose that the potential investor wants to sell mosquito

deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it

would be wise to investigate the number of beds that are actually in the village, and who

would be willing to purchase them. These activities take into account the investor

portfolio, as well as the feasibility of marketing and selling the product. Such exploration

also examines competitors, cultural differences, andmost importantidentification of

the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center,

emergency medical center) and determine its product development practices. Utilize

concepts from previous weeks to substantiate information, as needed. You may develop

the discussion based on the ideas presented here, but feel free to inject any salient

marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

1.

Justifythepurposeoftheselectedhealthcareestablishmentsproduct(s)/service(s)andtheirassociated

lifecycle(s).

2.

Suggestone(1)strategytoimprovethemarketingmixoftheselectedhealthcareestablishment.Support

yourstrategybyhighlightingone(1)benefitof(1)portfolioanalysisandprovidingtwo(2)examplesthatdisplay

differentialadvantages.

3.

Assesstheimportanceoftechnologyinprovidingpatientswithclearandaccessibleinformationabout

healthcareorganizationsandtheproduct(s)/service(s)thattheyprovide.

4.

Outlineasurveytocapturepatientsexpectationsregardingthedeliveryand/oraccessibilityof

product(s)/service(s)identified.

5.

Useatleastthree(3)qualityacademicresources.Note:WikipediaandotherWebsitesdonotqualifyas

academicresources.