MDP: What does Family Express Canada need to do to increase its market share?

MRP: 1. What are the demographics of Family Express' clients?

2. What are the needs of Family Express' clients we seek to satisfy?

3. How does other remittance companies satisfy the needs of their clients?

HYPOTHESIS: 1. Earning adults are the clients of Family Express Canada.

2. They want a convenient yet cheap way to send money to their loved ones in the Philippines.

3. They have a user-friendly app for smartphones.

three high quality sources of virtual money transactions are needed. It can be from articles published in reputable sources, research or similar papers, or other high quality sources. But no social media, news articles or general website sources. For each source, a short paragraph providing the following information is needed:

Who found the source and how it was found, that is, what was the process - In-text citation of the source - How will the source be relevant to the answering your MRP's or hypotheses and at least one excerpt from this source that confirms this Starting points for your secondary market research include: customers, competitors, those in the supply chain, economic indicators, technology impacts, political, social etc.

REFERENCES:

Remittance Services - Family Express - Online Money Transfer - Send Money to the Philippines this source provides information on Family Express service offerings. Sending money from Canada to Philippines - Remittance Prices Worldwide (worldbank.org) this source provides data on the amount of fees competitors charge as well as the currency conversion and transfer speed. Remittance Services Market Overview, Trends and Outlook | Toptal this marketing research on the development of mo