Question
Healthcare provider Amazing Health has recently introduced strict limits for pharmaceutical representatives and will no longer allow medical professionals in its system to accept gifts,
Healthcare provider Amazing Health has recently introduced strict limits for pharmaceutical representatives and will no longer allow medical professionals in its system to accept gifts, free dinners or other perks from the pharmaceutical representatives. Why would Amazing Health establish such a policy?
| A. | It ensures that Amazing Health is both ethical and socially responsible. | |
| B. | It ensures that Amazing Health is socially responsible, but not necessarily ethical. | |
| C. | It ensures that Amazing Health is ethical, but not necessarily socially responsible. | |
| D. | It reduces the possibility that Amazing Health might make unethical purchasing decisions. |
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
