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Hi there, need help in how to answer these questions in marketing basis. (basically have to bring a small business name sugar chalet to tiktok

Hi there, need help in how to answer these questions in marketing basis. (basically have to bring a small business name sugar chalet to tiktok and make their marketing great) Sugar Chalet specializes in almost all occasions such as birthdays, anniversaries and weddings among others. They can personalize the cake from 3D to printed images. They also have ready-made cakes and cupcakes which a customer can order in the store or online. Aside from cakes, they also sell other seasonal products such as shortbread, gingerbread, macaroons, and cookies among others. They try to make their product peanut and nut free as much as possible. They offer products that are with no eggs, gluten free, and diabetic friendly. The website of the company is accessible through this link: https://sugarchalet.ca/?fbclid=IwAR2lVci0vpaCOcgIKcLgdqPh3OsepbqiZsGQmS3RaNAZI0GKUeUW_p0Zn58. Competitors: Cupcake Junkie Baker and caf (physical store) Cakelicious by Shagun (online store) **one more that is on Tiktok** These are the questions: A) types of content they should upload on tiktok that is unique B) primary objective of the company? C) how will advertising on this platform (tiktok) to achieve marketing goals

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