Healtheye is a SaaS-based fitness company that makes it easy to work up a sweat, build strength and stay motivated anywhere. Since its launch in 2020 during the pandemic, Healtheye has had over 10 million downloads across Google Play Store and App Store. While gyms were closed, Healtheye offered Weight Loss, Diet Plan, Coach Guidance, Calories Count, and Workout Plan features that ensured people stay healthy while at home. With 5 million users (including 2 million premium subscribers) in 28 countries, Healtheye had reached its peak by Q3 2021. Then the downward slide started in Q4 2021. Gyms started to open, and people who craved to work out on 'real' gym equipment abandoned Healtheye. The Healtheye team noticed that the churn rate for males was higher than females. Healtheye's product team is worried about acquiring new users and retaining the existing ones. With a high churn rate, the number of new premium subscribers is low, and the number of users renewing their subscriptions is even lower. Historically, the product team has seen users generally turn into paid subscribers if they 1. Use Product Analytics to ensure the fitness regime they built kept their users engaged and ultimately helped them reach their fitness goals 2. Healtheye needs to track, analyze, and measure how users converted from the free plan to paying at-home subscribers 3. Improve overall, but specifically, one- month retention rates Deliverables: 1. How would the product team leverage Mixpanel to understand users' journeys to get insights into how to improve the product? 2. Outline 1 user-level event and its properties triggered by a subscriber. 3. How would the product team analyze user behavior and increase paying/premium subscribers by 10%? 4. How to retain premium subscribers? 5. How to increase engagement with male users