Healthymagination: How GE Is Using Social Media to Make People Healthier

Consumers today want to make healthier choices but do not always know how. The amount of available information is overwhelming. To help consumers manage their health and make better decisions, GE launched the social media campaign called Healthymagination. Healthymagination uses different types of social media to allow GE$,$ consumers, patients, and doctors to gather, share, and discuss healthy ideas.

Social media have given marketers new opportunities to excite consumers, educate them, help them experience their market offering, and ultimately engage them. Different types of social media allow marketers and customers to connect with each other in a two$-$way dialogue. Social media also give customers the ability to build connections with and influence each other. A social media campaign is a three$-$step process. First, firms use social media to interact with and listen to customers. Then firms use various metrics and tools to analyze the data. And last, this information is used to develop tactics to further engage customers.

Click the $$ button to watch the video. Then, answer the questions that follow.

GE Healthymagination uses Facebook, which is a social networking site. Social networking sites are ideally stimulating which of the four Es in the $4$E framework?

Multiple Choice

entertainment

excitement

engagement

education

experience