Question
Heavenly Cookie Company reports the following annual sales and costs for its current product line: Click on this icon to download the data from this
Heavenly Cookie Company reports the following annual sales and costs for its current product line:
Click on this icon
to download the data from this table
Chocolate Chip | Snicker- doodle | Peanut Butter | Lemon Drop | Cream- Filled | |
Volume | 253,000 | 206,000 | 140,000 | 85,000 | 96,000 |
Price | $0.40 | $0.46 | $0.52 | $0.48 | $0.55 |
Cost | $0.23 | $0.19 | $0.17 | $0.21 | $0.33 |
Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for
$0.94
a piece and cost
$0.80
to produce. The forecasted brownie volume is
225,000
per year. Introduction of brownies, however, will reduce cookie sales by
181,500,
with the following drops in sales per cookie:
100,000
in chocolate chip,
38,000
in snickerdoodle,
25,000
in peanut butter,
9,000
in lemon drop, and
9,500
in cream-filled. What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line?
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