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Heavenly Cookie Company reports the following annual sales and costs for its current product line: Click on this icon to download the data from this

Heavenly Cookie Company reports the following annual sales and costs for its current product line:

Click on this icon

to download the data from this table

Chocolate

Chip

Snicker-

doodle

Peanut

Butter

Lemon

Drop

Cream-

Filled

Volume

253,000

206,000

140,000

85,000

96,000

Price

$0.40

$0.46

$0.52

$0.48

$0.55

Cost

$0.23

$0.19

$0.17

$0.21

$0.33

Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for

$0.94

a piece and cost

$0.80

to produce. The forecasted brownie volume is

225,000

per year. Introduction of brownies, however, will reduce cookie sales by

181,500,

with the following drops in sales per cookie:

100,000

in chocolate chip,

38,000

in snickerdoodle,

25,000

in peanut butter,

9,000

in lemon drop, and

9,500

in cream-filled. What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line?

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