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Liturgi Liturgr' is an agricultural partnership that owns six farms located in Jaen in the south of Spain. The company produces good-quality olive oil, which is sold directly to consumers. The olive oil is distributed in 1 litre plastic bottles and larger orders are delivered in 5 litre containers. Sale of the olive oil is currently only in Spain. Most sales occur at the partnership's farm Shop, with the remaining sales via telephone and Internet orders. Current promotion is mainly by \"word of mouth\" and a web page. In addition to the current production of good-quality olive oil, some partners want to produce a second type of olive oil: a high-quality, organic olive oil produced in small batches. This would have a retail price of 15 per litre with a gross profit margin of 60 % compared to 3 per litre for the current olive oil with a gross profit margin of 40 %. However, two farm managers think that their olive trees are not of the quality required to produce the organic olive oil. The partners realize that finding a new market for this organic olive oil will involve significant changes to current marketing practices and strategies, including new forms of distribution. The new organic olive oil will be targeted at expensive restaurants throughout Europe. Liturgfwill need to hire a salesperson, who will be paid a salary plus commission. Using two elements of the marketing mix other than place, analyse Liturgf's challenge[5 marks] to produce the new organic olive oil