Hello,

can you help me with the case "Grolsch growing globally" please ? it's the Harvard case study

a) Which international strategy has Grolsch followed until 2007? In the case it says Grolsch uses "adaptation around its core products as its key strategy for achieving international growth", what do you think? Please justify your answer.

b) Which expansion mode has the company mainly followed to materialize such an international strategy? What are the pros and cons of this approach?

THANK YOU