hello dear ,

my mr ask me to answer this case and i answer it ,

but he said that he want a reflection and referenses .

please if you can help me to do the reflection and references .

here is the case , and the thing that the mr wanted .

check it

please help me

this is the case study .

Case Study 6

Read the case below taken from: [Management Information Systems, Managing the Digital Firm, Kenneth C. Laudon and Jane P. Laudon] understand and answer the questions in context of Management information system.

SALESFORCE.COM: SFA (SALES FORCE AUTOMATION) ON THE IPHONE AND IPOD

TOUCH

Salesforce.com is a leading provider of software-as-a-service (SaaS) applications delivered over the Internet. The SaaS model is a departure from traditional software bought and installed on machines locally. Salesforce.com has been very successful and has shaken up the software industry with its innovative business model.

Apple is another company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what's known as the iPhone SDK (software development kit) to developers free of charge.

MEC_AMO_TEM_034_01 Page 13 of 21

Management Information Systems (COMP 10015) SUMMER- 20 CW2 (Assignment 2) All QP

This iPhone is very different from other smartphones because of its third-party development environment. Third-party applications make the iPhone unique, and the iPhone is an example of an open development platform being beneficial to the parent company. Salesforce.com is just one of many companies hoping to take advantage of the iPhone platform to broaden the market for its applications.

This video (URL:http://www.youtube.com/watch?v=fwo2VbDA1Io) is a demonstration of a Salesforce SFA application, just one of Salesforce's 63,000 platform applications. It allows users to manage contracts, accounts, and leads: "what they're selling and who they're selling it to." The sophistication of the iPhone SDK is evident throughout the video, as the demonstration displays the use of the touch screen and other advanced functionality.

Other unique features of the iPhone SDK described in the video are the capacity to store data on the iPhone itself, so that connectivity to the Internet isn't required to use the application; the ability to sort deals based on a variety of different metrics, including progress, dollar amount, and name; and the ability of the SDK to 'speak to the force.com API', or, in other words, to interface with applications via the Internet to provide real- time updates (such as incoming deals).

For Apple, Salesforce.com's partnership means that Salesforce.com account holders will be more likely to buy an iPhone to use their applications; for Salesforce, the iPhone represents a large, lucrative market to which they can market their applications. Salesforce itself uses an open development platform to generate new applications, and other companies are following suit.

References: Case Studies From: Management Information Systems, Managing the Digital Firm, Kenneth C. Laudon and Jane P. Laudon

Case Study-6 Questions

1. Discuss some examples of 'disruptive' products created by Apple? How disruptive of a

product is the iPhone and why?

2. Discuss advantages the SFA application brings for salespeople? If you were a salesperson,

how would you use it?

3. Who benefits more from the partnership between the two companies, Salesforce.com or

Apple? Explain your answer.

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and here is the mr what he want

Task 1. Students are required to do the following tasks for write report by answering all the questions

at the end of case study: (Total Marks = 100 Marks)

Task 1.a: Answering all the questions at the end of selected case study. (80 Marks)

Task 1.b: Student is required to write comments as a reflection for case study. (10 Marks)

Task 1.c: Student is required to write report of above mention tasks with proper referencing and documentation. (CU Harvard style

i send for you as letter , it clear now ?

Case Study Read the case below taken from Management Information Systems, Managing the Digital Firm, Kenneth C Laudon and Jane P. Laudon understand and answer the questions in context of Management information system SALESFORCL.COM: SEA SALES FORCE AUTOMATION ON THE IPHONE AND POO TOUCH Salesforce.com is a leading provider of software-as-a-service (SaaS) applications delivered over the internet. The Saas model is a departure from traditional software bought and installed on machines locally, Salesforce.com has been very successful and has shaken up the software Industry with its innovative business model Apple k another company known for creative, disruptive new technologies and business models. One of its most recent products, the phone, represents this kind of technology Apple opened up its iPhone platform to third party developers shortly after releasing it. They provide what's known as the Phone SDK (software development to developers free of charge MECAMO TEM_O_03 Management Information Systems COMP10019) - SUMMER 20 -CW2 Assignment 2) -All- This iPhone is very different from other smartphones because of its thirdparty development environment. Third-party applications make the phone unique and the iPhone is an example of an open development platform being beneficial to the parent company Salesforce.com is just one of many companies hoping to take advantage of the Phone platform to broaden the market for its applications This video (URL: http://www.youtube.com/watch?vfotol) is a demonstration of a Salesforce SFA application just one of Salesforce's 63,000 platform applications. It allows users to manage contracts, sccounts, and leads what they're selling and who they're selling to" The sophistication of the Phone SDK is evident throughout the video, as the demonstration displays the use of the touch screen and other advanced functionality Other unique features of the iPhone SOK described in the video are the capacity to store data on the phone itselt, so that connectivity to the Internet isn't required to use the application: the ability to sort deals based on a variety of different metrics, including progress, dollar amount and rame, and the ability of the SOK to speak to the force.com API, or in other words, to interface with applications via the Internet to provide real-time updates such as incoming deal). for Apple, Salesforce.com's partnership means that Salesforce.com account holders will be more likely to buy an iPhone to use their applications for Salesforce, the iPhone represents large lucrative market to which they can market their application Salesforce itself uses open development platform to generate new applications, and other companies are following References: Case Studies From: Management Information Systems, Managing the Digtal Firm Kenneth Laudon and Jane P. Laudon Case Study Questions 1. Dscuss some examples of disruptive' products created by Aople? How disruptive of product is the phone and why? 2. Discuss advantages the SFA application brings for salespeople? if you were a salesperson, how would you use it? 3. Who benefits more from the partnership between the two companies, Salesforce.com Apple? Explain your answer Task 1.b: Student is required to write comments as a reflection for case study. (10 Marks) Task 1.c: Student is required to write report of above mention tasks with proper referencing and documentation. (CU Harvard style) (10 Marks)