Question
Hello, How do I find the data needed to discover the data needed for a marketing persona for semi-sweet chocolate baking chips? I am not
Hello,
How do I find the data needed to discover the data needed for a marketing
persona for semi-sweet chocolate baking chips? I am not quite sure how much data i need and where to find this data. Am I just making this up/inferring this persona based on statistics?
Thank you,
Kim
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
