Question 1

a)Differentiate between the following global marketing strategies and provide an example.

i)Globalization

ii)Adaptation

Question 2

Differentiate between product adaptation and promotion adaptation. Provide an example.

Question 3

Identify FIVE (5) market entry mode and provide an example.

Question 4

Differentiate between the following international business orientations and illustrate your answers with examples.

a)Ethnocentricity

b)Polycentricity

Question 5

Discuss FIVE (5) characteristics of a good international brand name.