Hello! I am Christy and I am excited to be here. My career goal is to retire in the next $10$ years, I may need to market myself to make sure it happens! I am in the role I envisioned for myself and now I am looking for the degree to match the experience I have gained. I have been in the workforce for a few decades. There is only one more spot vertically for me to move into in my current field, but the horizontal possibilities are endless. Watch out, Marketing department! I$$m in the finance industry.

Learning about your target market is crucial to ensure you are meeting your customers where they are at$,$ providing value and creating a return on investment. It is also crucial to ensure you avoid offending anyone and maintain the brand$$s integrity. In a recent media training, I learned about Dunkin Donuts and a few of their marketing mishaps, including a marketing campaign in Thailand that sparked racial controversy. In this instance, they obviously did not take a moment to think from the customer$$s point of view. The article in our web text spoke of products that were overpriced or inconsistent, costing the brands big dollars. A damaged brand can be a public relations nightmare, which is impossible to overcome. Rather than investing in repairing reputation, it makes sense to understand your target audience. I$$d assume surveying potential customers, creating focus groups, observations, studying economics and demographics of the market, and looking at historical data that may be accessible may all be possible ways to learn about your target market.

I am not a target market for any breakfast foods for my own consumption, but my $11-$year$-$old is$!$ I simply do not enjoy breakfast in the morning, but what child could resist the marketing of Pop$-$Tarts? Pop$-$Tarts marketing is extremely effective as they use cartoon$-$like characters with bright fun colors, placed perfectly in commercial spots during prime $$pre$-$teen$$ cartoons. The marketing emphasizes that it is a cool breakfast to eat, when using live actors who appeal to cognitive ages of many, in conjunction with cartoon like characters. Pop$-$Tarts is always conveniently placed near check out lines and is often an impulse buy when your child spots them. The price is a also a draw. Pop$-$Tarts have successfully marketed to my household!