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Hello, i am trying to simulate the HBR Marker Motion marketing strategy. I am looking for the decisions to be made per quarter relevant to
Hello,
i am trying to simulate the HBR Marker Motion marketing strategy.
I am looking for the decisions to be made per quarter relevant to :
- sales force emphasis on each segment
- segment discounts
- sales budget ( spending on large and small customers)
- Marketing budget
- Product development budget ( where to invest on which characteristic of the motion sensors)
please also assist with the segment focus.
thanks
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