Question
Hello, i had this question being worked on earlier but the tutor did not submit with explanations...kindly help. Q.1. Define the term business from marketing
Hello, i had this question being worked on earlier but the tutor did not submit with explanations...kindly help.
Q.1. Define the term business from marketing point of view.
Q.2. What is market positioning?
Q.3. Identify the ten basic elements of a good marketing research report.
Q.4. Identify (a) internal sources, and (b) external sources of collecting marketing research data.
Q.5. State at least four limitations of consumer behaviour research.
Q.6. State how the theory of cognitive dissonance help to explain consumer behaviour.
Q.7. State and discuss the principle underlying international trade.
Q.8. State the different types of international business.
Q.9. In an attempt to market the products abroad, what kind of marketing strategy a firm should choose ?
Q.10. There are various types of export arrangements. Mention the main types and identify the basic stages of exporting.
Q.11. Name the national and international agencies that conduct market research for the knowledge of Indian exporters.
Q.12. Mention the differences between international marketing and export marketing ?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
