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4. Explain each of the following types of comparative market information: Benchmarking Best Practice Information Competitor Information 5. Using a SWOT analysis, define what needs

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4. Explain each of the following types of comparative market information: Benchmarking Best Practice Information Competitor Information 5. Using a SWOT analysis, define what needs to be analysed for the following areas: Identify Strengths and Weaknesses - Internal Environment Identify Opportunities and Threats - External Environment

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