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Hello I need help with this research assignment Brand: IPOD (Apple) Research Market Definition and Attractiveness for Ipod brand Define the industry or category of
Hello I need help with this research assignment
Brand: IPOD (Apple)
Research Market Definition and Attractiveness for Ipod brand
- Define the industry or category of the brand IPOD
- Show industry or category size (Revenues), growth over the past 3 years and projected growth over the 3 years
- Assess industry/category competitiveness. E.g. industry concentration, number of competitors
- Identify and profile the relevant competitive set
I: Most Current market share and recent trend
II: Salient brand attributes or descriptors
III: Perceived strengths and weaknesses
IV: Implied positioning and brand imagery
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