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Hello I need help with this research assignment Brand: IPOD (Apple) Research Market Definition and Attractiveness for Ipod brand Define the industry or category of

Hello I need help with this research assignment

Brand: IPOD (Apple)

Research Market Definition and Attractiveness for Ipod brand

  • Define the industry or category of the brand IPOD
  • Show industry or category size (Revenues), growth over the past 3 years and projected growth over the 3 years
  • Assess industry/category competitiveness. E.g. industry concentration, number of competitors
  • Identify and profile the relevant competitive set

I: Most Current market share and recent trend

II: Salient brand attributes or descriptors

III: Perceived strengths and weaknesses

IV: Implied positioning and brand imagery

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