Hello i'm studying management right now and i have difficulties doing this exercice:

(thanks a lot)

A magazine publishing company has recently downsized and consolidated its businesses. Now that the layoff is complete, top management is trying to devise a program to motivate the remaining editorial and production workers, who range from workers who operate printing presses to upper-level employees such as magazine editors. As a result of the downsizing, the workloads of most employees have been increased by about 30%. In addition, resources are tight. A very limited amount of money is available for things such as pay raises, bonuses, and benefits. Nevertheless, top management thinks the company has real potential and that its fortunes could turn around if employees could be motivated to perform at a high level, be innovative, and work together to regain the company's competitive advantage.

Questions:

1/ For you, as a CEO and a leader of this company, what is the primary objective in this situation?

2/ How will you achieve these objectives?

3/ What are the messages that the employees that have not been laid off need to hear from the company's leadership?