Hello tutor.

Marketing case study.

It's a trend that is seen especially with Gen Z. Econsultancy states that 65% of this group rely on social media to discover and select beauty products. Rather than companies telling you what to buy, social media posts and influencers act like the stylish friend with the inside scoop on the latest makeup fad. So it's no wonder that brands are turning to social media when decoding what their consumers want.

In a country where the k-beauty brands dominate the shelves, the first step was to differentiate Rimmel.

The data quickly demonstrated that consumers believe that beauty is more than skin deep and that it's all about confidence. They wanted bold, experimental makeup to create distinctive looks.

Question 1

Please explain the role of the sympathetic nervous system in the gastrointestinal tract.

Question 2

What is the difference between a submandibular salivary gland swelling and swelling of a salivary lymph node?

Question 3

How does Barrett's oesophagus develop?

Question 4

Is it recommended to treat asymptomatic endoscopically diagnosed reflux oesophagitis with acid suppression and/or antireflux measures?

Question 5

Is it recommended to give a young patient, diagnosed endoscopically to have mild reflux oesophagitis, life-long proton pump inhibitors (PPIs) to prevent the development of Barrett's oesophagitis?

Question 6

Is it safe to give a patient with reflux oesophagitis who is on proton pump inhibitors (PPIs) for treatment of acid suppression, aspirin in antiplatelet doses (75-325 mg per day)?

Question 7

Does a combination of magnesium and aluminium hydroxide salts, taken as antacid for reflux oesophagitis, have serious long-term adverse effects?

Question 8

In the treatment of reflux oesophagitis with a proton pump inhibitor (PPI), should the PPI be life long or given for 4-8 weeks, as mentioned by the drug manufacturers?

Question 9

Would a patient who suffers with reflux oesophagitis as a result of a hiatus hernia, and who is not responsive to proton pump inhibitors (PPIs), benefit from a highly selective vagotomy?

Question 10

1. What are the causes of belching and what appropriate drug can be used?

2. What are the effects of smoking on the gastrointestinal tract and what is its role in peptic ulcer disease?