Question
Hello tutors, refer to the case study. Managerial accounting, case study the case Nestl India: Adopting a Regional Approach in its Distribution Strategy discusses the
Hello tutors, refer to the case study.
Managerial accounting, case study the case "Nestl India: Adopting a Regional Approach in its Distribution Strategy" discusses the logistics and distribution strategy of Nestl India Limited (NIL), the Indian subsidiary of the world's largest food and beverage company, Nestl SA. The case gives a brief insight into the distribution structure of Nestl, and the terms of operations it employed for its intermediaries. It then provides details about how technology helped NIL's outbound logistics system at NIL. The case moves on to discuss the possibilities of channel conflicts and stresses upon the need for NIL to strengthen its own distribution channel in order to avoid differences between prices of its products in different regions, product positioning, and promotional campaigns. The hyper local cluster approach of NIL is dealt with as well - wherein it divided India into various clusters and then crafted product placements, distribution, marketing, and promotions for each cluster. Suresh Narayanan, Chairman and Managing Director of NIL, was hopeful that NIL would continue to improve its distribution strategies to serve the Indian markets better.
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