Help me solve asap I have 30 mins
ns . Please read the following case study and answer 5 questions only out of the 6 questions below. Do not answer an extra question as will not be corrected. . Please note: this is a fictitious case, there is no such brand in real life. . Total points available for this exam = 50 points Case Study: With a heavy influence from his Italian culture, Mr. Giovani Mario utilized his entrepreneurial spirit and founded Mario's Pizzeria in UAE. He developed a special thin crust pizza that earned him a reputation as being one of the country's premium pizzerias. Mario's signature pizza, the Lobster Pizza, has been the most notable recipe. Mario's is a family-run business, which aims to deliver a premium product that is consistent and meets customer standards. In light of the current strong competition with more famous brands like Pizza Hut and Domino's Pizza, Mario's Pizza remains distinct with its genuine home-made recipes; their famous slogan "The authentic Pizza Taste" says it all. As customers enter the store, Mario's employees play a special role by their friendliness and their storytelling activities, which entertain customers and get them more knowledgeable about the brand's identity and core values. Mr. Mario places a high emphasis upon delivering the promise and guarantee of quality every day, and considers this promise as a duty that helps protect and build the brand. He strives to build a strong brand equity and rely upon feedback from loyal customers as the company plans to grow. There are currently three Pizzerias; one in Dubai, one in Abu Dhabi, and one in Sharjah, with additional plans to expand. With each new store comes the difficult task of maintaining the original experience. To ensure customer satisfaction at the new location, Mr. Mario emphasizes the critical nature of replicating every aspect of the original idea. Everything from the recipes being virtually unchanged to the layout and the colors of the stores needed to be identical to ensure success. The main challenge is to find and retain a competent chef, since Mr. Mario can no longer be cooking himself the pizza in various branches. Another major limitation for Mario's is the funding. Also, they need to offer more menu options for customers interested in healthy eating. Mario's relies upon word of mouth to retain and gain new customers. They place emphasis upon the experience and listen to customer feedback. They have a strong presence on social media; they engage with consumers on twitter, Facebook, and Instagram. They also dedicate one night per month for charity hold, which allows any organization to hold a fundraiser at any location. 15% of proceeds made that night is given to the organization. They also donate gift cards to non-profit organizations for fundraising purposes. Test This test has a time limit of 1 hour and 15 minutes. This test will save and submit automatically when the time expires. Warnings appear when half the time, 5 minutes, 1 minute, and 30 seconds remain. ple This test allows multiple attempts. nots Once started, this test must be completed in one sitting. Do not leave the test before clicking Save and Submit. pletion Your answers are saved automatically. maining Time: 1 hour, 09 minutes, 27 seconds. lick Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Submit MacBook ProRemaining Time: 1 hour, 09 minutes, 20 seconds. Question Completion Status: QUESTION 1 . Identify and briefly discuss ONE strength, ONE weakness, ONE opportunity and ONE threat of Mario's Pizza (10 marks) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). T TT Arial + 3 (12pt) + T - - E - - Q & DiRy Path: p Words:0 QUESTION 2 10 po Identify and briefly discuss TWO microenvironmental actors mentioned in the case that affect Mario's business (10 marks) T TT Arial 3 (12pt) Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers MacBook ProRemaining Time: 1 hour, 09 minutes, 11 seconds. Question Completion Status: QUESTION 3 10 points Save o Identify and briefly discuss TWO macroenvironmental forces that may be affecting Mario's (even if not mentioned in the case). (10 marks) TTT Arial 4 3 (12pt) .T - - -2 2 Path: p Words:0 QUESTION 4 10 points Save Answer o a) Discuss Mario's corporate social responsibility (CSR) activities. (5 marks) o b) What can Mario's Benefit from engaging in such corporate social responsibility (CSR) activities? (5 marks) T TT Arial 3 (12pt) Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and Submit MacBook Proo b) What can Mario's Benefit from engaging in such corporate social responsibility (CSR) activities? (5 marks) T TT Arial 3 (12pt) DiRY Path: p Words:0 QUESTION 5 10 points Say Mario's management are currently exploring the plan to grow. Using the Product/Market Expansion Grid, suggest TWO possible growth strategies. You need to identify the type of the strategy and explain how it can be applied in the case of Mario. (10 marks) T TT Arial + 3 (12pt) + T - - - - 8 2 Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers Save and S MacBook Pro esc @ # $ % & O - 2 4 5 6 8 9
