Help please ? 1-6

Successful companies gather information for effective decision making and consumer perception management. All of the following key questions can provide meaningful information to the company EXCEPT? O a. What do consumers desire? b. What do we sell? c. How do consumers touch our brand? 000 d. How do consumers View our company? Marketing research involves the application of the scientific method while studying a marketing phenomenon. The inclusion of the scientific method in the marketing research process emphasizes: O a. The personal attachment of the researcher to the project. O b. The potential bias should be maximized to enhance the value of the research. O c. The main purpose of the research is to support a preconceived idea. O d. The generated results should be objective.marketing research is relatively specific and focuses on solving a particular issue of one single company. O a. Scientific O b. Basic O c. Applied O d. AlternativeCarla is interested in studying how different types of music in a retail environment influence consumer purchase behavior. Carla is conducting what type of research? O a. Basic O b. Alternative O c. Broad O d. AppliedConsidering that the scientic method is applicable to basic and applied marketing research, the results of these research studies should always: 0 a. Expand knowledge base for the marketing discipline and facilitate decision making. 0 b. Support existing knowledge for marketing and companies. O c. Apply knowledge and information. Q d. Broaden rm information and narrow a marketing phenomenon