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Help please ? 8 to 14 Every month Felicity browses through Business Insider and Forbes to keep track of any new developments or trends in
Help please ? 8 to 14
Every month Felicity browses through Business Insider and Forbes to keep track of any new developments or trends in consumer behavior, While the articles are not research publications, it does help her to get a feel of what is going on in the industry, What behavior is Felicity engaging in? O a. Model building 0 b. Publication scanning O c. Environmental scanning 0 d' Data mining The second general objective of secondary research is , which involves the specification of relationships between variables and the development of analytics. O a. Environmental scanning O b. Model building 0 c. Model tracking 0 d. Market tracking Theresa, the manager of the local coffee shop, goes through the annual process of estimating annual sales gures for the upcoming year by looking at the store's previous year's sales and market sales. In addition, Theresa looks at economic trends and predictions by experts within the industry. What is the process/tool called that Theresa uses to predict sales? 0 a. Googie analytics O 1), Sales forecasting O c. Index of retail saturation 0 d. Data mining A form of artificial intelligence in which a computer mimics the way human brains process information and make decisions referred to as O a. Google analytics O b. Market-based analysis O c. Artificial intelligence O d. Neural networksSecondary data owned and controlled by a company is called O a. Proprietary data O b. External data O c. Open-source data O d. Internal dataA researcher can rely on a variety of sources for internal secondary data listed below EXCEPT: O a. Product returns b. Salespeople call reports c. Customer complaints on Twitter 000 d. Service records In an effort to create more user friendly software for self-serve cash registers, a major supermarket chain has teamed up with various software and communication companies to share access to data. These different companies have created O a. Open-source innovation O b. Database marketing O c. Proprietary data O d. Enterprise searchStep by Step Solution
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