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Herb Kelleher, founding CEO of Southwest Airlines, was quoted saying A company is stronger if it is bound by love than by fear. SWA employees

Herb Kelleher, founding CEO of Southwest Airlines, was quoted saying A company is stronger if it is bound by love than by fear. SWA employees often state they would be shocked if management did not act in ways that valued employee welfare. This is an example of

a.

espoused values

b.

artifacts

c.

basic underlying assumptions

d.

behaviors

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