Here is an example of Judgement and Feeling in the CBBE (Customer base Brand Equity) model of The Cadbury Chocolatier:

Judgement:

Cadbury has high brand and product quality. It has been around since the early 1900s and has built itself a good reputation over a strong heritage. Consumers trust the brand and feel secure to buy the product for not only themselves but also their family and friends. In early 2007, Cadbury announced the recall ofa range of products due to a labelling error. The products were produced in a factory handling nuts and potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled. Customers are well aware about the quality controls that Cadbury exercises over its products.Cadbury also has high credibility. One of its products e.g. Dairy Milk is the third largest chocolate brand globally with retail sales of $2 billion.

Feelings:

Cadbury is one of those brands that not only indulges the individual, but also brings the family together. It is consumed not just to satisfy individual requirements but also as present for others or celebrations.(Use word association maps). It brings about various emotions and feelings within customers, such as warmth, happiness and excitement. It is a "Fun" and "Feel-Good" Brand.

Can we analysis Jetstar airline just like the above example? Just the Judgement and feeling part? Thank you