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Here is the link to answer this 2 questions. https://online.fiu.edu/videos/?vpvid=f83fac38-96c6-47cc-9c49-64f76231b4d5 https://www.viddler.com/embed/b4037206/ Question 1 Describe the IMC approach used by Under Armour. How has this approach

Here is the link to answer this 2 questions.

https://online.fiu.edu/videos/?vpvid=f83fac38-96c6-47cc-9c49-64f76231b4d5

https://www.viddler.com/embed/b4037206/

Question 1

Describe the IMC approach used by Under Armour. How has this approach contributed to the brand's success?

Question 2

Describe the reasons why Under Armour chose to use an In-House Ad Agency according to the materials provided for this video case.

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