Question
Here's the case study in the link given below https://services.hbsp.harvard.edu/api/courses/806011/items/W18374-PDF-ENG/sclinks/d73dfa371c805a96b56336f91e6d0288 1.What are the IKEA Group's core values? How do these values extend to IKEA India?
Here's the case study in the link given below
https://services.hbsp.harvard.edu/api/courses/806011/items/W18374-PDF-ENG/sclinks/d73dfa371c805a96b56336f91e6d0288
1.What are the IKEA Group's core values? How do these values
extend to IKEA India?
2.Who is the typical IKEA India Consumer?
3.Which cities should at the top of IKEA India's expansion plans, keeping the consumers in mind?
4.How would you ensure the growth of IKEA's retail operations in India?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
