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Question 8 The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest
Question 8
- The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest is:
- a. The selling concept
- b. The marketing concept
- c. The production marketing concept
- d. The customer satisfaction philosophy
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
