Hershey Company is offering a promotion to its customers. Send the company one dollar plus 5 wrappers of any companys chocolate bar and the company collects $197, 324 from its customers.

1. How much does this chocolate company maintain it has to pay Chappell, the copyright holder of Rockin shoes? Show your calculations.
2. How much does Chappell maintain that it must be paid in copyright royalties? Show your calculations?
3. Based on the precedent of Chappell v Nestle, what level of royalties would a judge, under these circumstances, mandate that the chocolate company pays Chappell? Briefly explain.

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Table#1: Market Share in U.S. Chocolate Bar Market of Major Chocolate Bar Companies (2020) Company Market Share % of US Market) Hershey 43.3% Mars 29.8% Lindt/Ghirardilli /R. Stove 9.1% Ferrero* 7.0% All others 10.8% *Nestle sold its U.S. chocolate business to Ferrero To simply matters assume that each chocolate bar company has a single chocolate bar marketed in the USA as noted below: Table#2: Representative Chocolate Bar Prices (2020) Company Name of Chocolate Bar Hershey Hershey's Chocolate Mars Snickers Lindt/Ghirardilli /R. Stove Dark Chocolate Cacao 90% Ferrero Kinder Chocolate Price ($ per unit) 0.88 1.25 4.33 2.79 Table#1: Market Share in U.S. Chocolate Bar Market of Major Chocolate Bar Companies (2020) Company Market Share % of US Market) Hershey 43.3% Mars 29.8% Lindt/Ghirardilli /R. Stove 9.1% Ferrero* 7.0% All others 10.8% *Nestle sold its U.S. chocolate business to Ferrero To simply matters assume that each chocolate bar company has a single chocolate bar marketed in the USA as noted below: Table#2: Representative Chocolate Bar Prices (2020) Company Name of Chocolate Bar Hershey Hershey's Chocolate Mars Snickers Lindt/Ghirardilli /R. Stove Dark Chocolate Cacao 90% Ferrero Kinder Chocolate Price ($ per unit) 0.88 1.25 4.33 2.79