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Hershey's Reese's Peanut Butter Cups campaign on TikTok asked users to vote for #TeamCleanCup or #TeamStickyCup to engage customers. What was the primary objective of

Hershey's Reese's Peanut Butter Cups campaign on TikTok asked users to vote for #TeamCleanCup or #TeamStickyCup to engage customers. What was the primary objective of this campaign?

Settle a debate among fans

Showcase TikTok creators' creativity

Drive brand engagement

Increase sales of Reese's Peanut Butter Cups

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