Hey prof.

my ques is for International Market strategy complience. We choose our product as whisky in Europe as our market. I am looking for one answer of ques number 1 in which i am uploading a picture below.

1 (2) - Protected View . Saved to this PC - Search (Alt +Q) eferences Mailings Review View Help Defender Advanced Threat Protection and it hasn't detected any threats. If you need to edit this file, click enable editing, Enable Editing There are many different methods of making and sustaining a sales effort in a foreign market. This assignment requires you to consider, discuss and apply what you have learned to the selection and management of a foreign agent, distributor or trading house. You will work in your teams and use their product/service as well as their chosen geographic market to complete this assignment. This assignment assumes that your company will use an agent, a distributor or a trading house as a means of reaching your customer/end-user in the foreign market. Chapter 4 of the FITT manual / PowerPoint slides, the presentation material used in classwill assist you as reference material in your assignment. You must write a report covering all of the following elements: 1. Choose one of the three methods for exporting (either agent, distributor or trading house), by which you will enter the market with your product to reach the customer segments you may have identified in your previous and related research. Also explain whether you will use direct or indirect exporting. (Approximately 10% of the assignment) 2. Using the materials in Chapter 4 of the FITT manual / PowerPoint presentation as a guide, prepare an evaluation and profile of the ideal agent, distributor or trading house for your product. Use this material to explain and document your expectations of an agent or distributor or trading house if they were to become your channel partners in entering the geographic market. Use this evaluation as a guide to the items you will likely include in a contract with your agent, distributor or trading house and the conditions that you would apply to protect yourself but motivate your channel partner. NOTE: Do not prepare an actual contract! Just identify items that should be in your agreement with your channel partner to help you manage the relationship. (Approximately 60% of the assignment.) . Identify and cite the advantages and disadvantages of your chosen market entry strategy, as they relate to your chosen country and product, and explain why you are choosing to use one partner as opposed to another. Do not simply cite generic advantages and disadvantages of one method of market entry over the other. Approximately 30% of the assignment Submit your assignment as per the due date on the Syllabus. NOTE: provide Table of Contents, as well as in-text citation and referencing where necessary. Maximum body length 5 double-spaced pages: title page, table of contents and references do not count toward maximum length. HOLDE