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Westpac City-Bay Fun Run is an annual fund-raising event that started in Adelaide in November of 1973. The main purpose of the event is to raise funds to support the athletic community of South Australia and to support local athletes and clubs while also engaging in a fun and friendly competitive activity. From its humble origins, the event grew each year and last year the run raised over 350,000 AUD for local athletes. It is a popular event with entry fees ranging from 25 to 60 dollars and it's supported by many local firms and individuals alike.Despite the event being organized for September 2020, the organizers are already thinking about 2021 and how to make the event even bigger in order to raise more funds.

There are three main types of marketing research (exploratory, descriptive, and causal). Imagine that you have joined the board of directors for the City-Bay Fun Run as a Market Research Advisor. Explain to the Board the three types of research they could do before the 2021 run, and give examples of how (e.g. methods), and when, each type of research would be appropriate to use.