Question
Hi, I have a project for my marketing class 201, which requires a detailed marketing plan. my professor requires a marketing analysis as part of
Hi,
I have a project for my marketing class 201, which requires a detailed marketing plan. my professor requires a marketing analysis as part of the plan but i don't understand if she means to research the needs of each segment or of each customer segment as a whole. can you please explain what is expected in the section of a marketing plan
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
